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 John Kelley

John Kelley

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Natwest Digital Graffiti Wall

Natwest Digital Ambient:

A Digital Graffiti Wall to dramatise NatWest’s new service for teens: Customise your bank card.

Users could create graffiti art on the screen using a spray can-like device. When the cap was pressed, the can ‘sprayed’ invisible light that was tracked by the screen as users created their designs. The completed artwork could then be printed out with the unique reference number required to apply for the customised card.

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